Sample Marking Criteria for Unit G324: Advanced Portfolio in Media

Research & Planning: Level 4 16–20 marks

There is excellent research into similar products and a potential target audience.

There is excellent organisation of actors, locations, costumes or props.

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

Time management is excellent.

There is an excellent level of care in the presentation of the research and planning.

There is excellent skill in the use of digital technology or ICT in the presentation.

There are excellent communication skills.

Construction: (Video) Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
holding a shot steady, where appropriate;

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

editing so that meaning is apparent to the viewer;

using varied shot transitions, captions and other effects selectively and appropriately;

using sound with images and editing appropriately for the task.

*****AS STUDENTS****

IT WOULD BE REALLY HELPFUL IF YOU CAN COMMENT ON SOME OF WORK THAT THE A2 GROUP ARE DOING!

A2 Advanced Portfolio Deadlines

Here is a list of tasks that should currently or working towards being on your blog:

1) Analysis of 2 documentaries, 3 double page spreads and 3 newspaper advertisements (more the better, be specific in your analysis. How will this research help in the planning and construction of your work?)

2) Brand image for portfolio package + comments on your work

3) Current documentary semiotic analysis (1000 words)

4) Analysis of target market audience. (again be specific, what are the hobbies and interests of your consumers)

5) Mock ups of double page spread, advertisement, film script + comments on your work

6) Analysis of the language used in the double page spread (informal, formal – what will you write about your documentary, how will it convince your consumer to watch your documentary?)

7.) Representation - How are the people in your documentary, newspaper advertisement and dps being represented? Think about age, gender, sexuality, disability, ethnicity and regional identity.

8) Questionnaire with results. You should also be able to upload your bar charts and graphs. Approach your target audience. Get both quantative and qualitative research.

**DEADLINE: ALL 8 MUST BE POSTED BEFORE HALF TERM (FEBRUARY 18TH 2011) FOR ASSESSMENT! YOUR PLANNING AND RESEARCH SECTION MUST BE COMPLETED.**

When you have posted all these you can start uploading your practical work.
Remember you can comment on blogs to get opinions about your work e.g. which title they prefer. This is your opportunity to be creative! For each piece of practical work you should have at least 2 draft copies that you have commented on to show development of skills and ideas. This will be useful when you come to theoretical evaluation.

Get your ‘target audience’ to comment on:
• Any drafts of your own magazine covers, contents pages, double page spread.
• Any other planning you have one e.g. deciding on title/use of fonts for magazine etc
• Music used in your documentary
• Cutaways, editing, lighting
• Your final documentary, double page spread and advertisement with comments.
• A comment box asking people’s views on your work with comments once it has finished. Facebook/Youtube will be useful for this.
• Your evaluation

*All your posts should be titled and give a brief description/comment on the work presented.
• The deadline for posting your documentary on your blog is by March 25th 2011. You should create a poll to ask people what they think of your final portfolio. Your video should also be on the media drive so we can create a DVD of your work using iDVD.
• The deadline for you to complete your double page spread and newspaper advertisement is April 8th 2011. This work MUST be in PDF format. NO LARGER THAN A3.
All other work should be posted already.
It will affect your ability to meet these deadlines.
You MUST include an element of audience feedback in your work!