A2 Please take note!
Remember to use lots of different media forms when answering these questions - not just text!
In the evaluation the following four questions must be addressed:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from your audience feedback?

4. How did you use media technologies in the construction and research, planning and evaluation stages?

A2 Blogs Nov 2011

Dear all,
Please get other people to check that everything on your blogs is fully functional. I have tried to view video on Jamie's Blog but the hyperlink takes me nowhere.
Mrs H

A2 research and planning - Film poster

Not much for me to look at! Lesson in room 42 tomorrow. (27th September)

A2 Holiday Work

Lots of stories and programmes about Rupert Murdoch and News Corp around at the moment. Try to watch some - preferably record some - as he will feature quite heavily after Christmas when we start to study 'Media in the Online Age' . There is one on tonight on ITV at 7:30 and one on Radio 4 at 7pm Saturday.

Work to have completed for September.

Location shots

Mood boards

Research into film posters in the same genre as your trailer

Research the genre

Research various types of story boards - look at some exemplars

Keep your own notes off blog until I have checked everything - ready to blog in September.

Mrs H

A2 Media news stories to check out

As mentioned in the lesson, keep an eye out for media stories relating to Media in the online age. Newsbin and Google Plus - Google attempt to grab a slice of the social networking market and challenge fb.

Mrs H

A2 and next year's A2

Read about the release of Kaiser Chiefs new album with ref to Media in the online age and how they were burned with the release of their last album. Good up-to-date story to illustrate a point about the problems of piracy etc.

Mrs H

A2 Twitter

Make sure you read some of the stories about twitter, injunctions and privacy. Gabby Logan etc.

Creative Commons

Arron found a brilliant youtube clip to explain the concept of 'Creative Commons'. Good work, Arron! (Useful too, as background knowledge for A2 ' Media in the Online Age')

http://www.youtube.com/watch?v=io3BrAQl3so

Watch this. (Less than 4minutes)

Quite a good clip for summing up stock film conventions. Funny too! http://www.youtube.com/watch?v=rbhrz1-4hN4 Mrs H

A2 and AS Listen to this!

This interview lasts about 20 minutes. Listen to it and make notes. Try to get the key arguments and names to quote as evidence. Add the contributor to your followed blogs if you haven't already done so.

http://mediaandtheonlineage.blogspot.com/2011/03/video-on-illegal-file-sharing.html

Creative Commons for AS and A2

If you get a question about piracy, copyright or file-sharing, it would be relevant to mention Creative Commons Licensing. (Look it up!)

Mrs H

Check this out for relevance to 'Media in the Online Age' (A2) and possibly relevant for AS in relation to challenges to traditional exchange processes in the music industry.

Mrs H

http://soundcloud.com/

AS Record Store Day

Soundclash is one of the last Independent record shops in East Anglia and was opened in February 1991.

TheD Norwich city centre shop specialises in new releases, independent and underground music from around the world on vinyl and CD and is also the frontline city centre stockist for gig and festival tickets, DVDs, magazines, record boxes, bags and cases, music accessories and related products along with high quality previously loved vinyl and CDs and a few books.

Soundclash was named one of Britains best small shops by the Guardian in 2007 and offers a unique shopping experience, allowing customers to listen to vinyl or CDs in store before purchasing, offering expertise, recommendations and a high quality personalised service, selling products that are hard to obtain at competitive prices.

Soundclash is the only city centre ticket outlet for UEA LCR and the Waterfront venues and many local and national events including festivals.

The shop is complemented by an online purchasing facility. Just get in touch if there is something you would like to purchase and have shipped to you.

Independent record shops have been increasingly challenged from all sides which is why so many have gone out of business - a big thank you to all the loyal customers who understand that they need to use us or lose us! If you haven't been in for a while – or ever, come in and find out why customers from all over East Anglia have come back again and again for the last 20 years!

Sample Marking Criteria for Unit G324: Advanced Portfolio in Media

Research & Planning: Level 4 16–20 marks

There is excellent research into similar products and a potential target audience.

There is excellent organisation of actors, locations, costumes or props.

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

Time management is excellent.

There is an excellent level of care in the presentation of the research and planning.

There is excellent skill in the use of digital technology or ICT in the presentation.

There are excellent communication skills.

Construction: (Video) Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
holding a shot steady, where appropriate;

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

editing so that meaning is apparent to the viewer;

using varied shot transitions, captions and other effects selectively and appropriately;

using sound with images and editing appropriately for the task.

*****AS STUDENTS****

IT WOULD BE REALLY HELPFUL IF YOU CAN COMMENT ON SOME OF WORK THAT THE A2 GROUP ARE DOING!

A2 Advanced Portfolio Deadlines

Here is a list of tasks that should currently or working towards being on your blog:

1) Analysis of 2 documentaries, 3 double page spreads and 3 newspaper advertisements (more the better, be specific in your analysis. How will this research help in the planning and construction of your work?)

2) Brand image for portfolio package + comments on your work

3) Current documentary semiotic analysis (1000 words)

4) Analysis of target market audience. (again be specific, what are the hobbies and interests of your consumers)

5) Mock ups of double page spread, advertisement, film script + comments on your work

6) Analysis of the language used in the double page spread (informal, formal – what will you write about your documentary, how will it convince your consumer to watch your documentary?)

7.) Representation - How are the people in your documentary, newspaper advertisement and dps being represented? Think about age, gender, sexuality, disability, ethnicity and regional identity.

8) Questionnaire with results. You should also be able to upload your bar charts and graphs. Approach your target audience. Get both quantative and qualitative research.

**DEADLINE: ALL 8 MUST BE POSTED BEFORE HALF TERM (FEBRUARY 18TH 2011) FOR ASSESSMENT! YOUR PLANNING AND RESEARCH SECTION MUST BE COMPLETED.**

When you have posted all these you can start uploading your practical work.
Remember you can comment on blogs to get opinions about your work e.g. which title they prefer. This is your opportunity to be creative! For each piece of practical work you should have at least 2 draft copies that you have commented on to show development of skills and ideas. This will be useful when you come to theoretical evaluation.

Get your ‘target audience’ to comment on:
• Any drafts of your own magazine covers, contents pages, double page spread.
• Any other planning you have one e.g. deciding on title/use of fonts for magazine etc
• Music used in your documentary
• Cutaways, editing, lighting
• Your final documentary, double page spread and advertisement with comments.
• A comment box asking people’s views on your work with comments once it has finished. Facebook/Youtube will be useful for this.
• Your evaluation

*All your posts should be titled and give a brief description/comment on the work presented.
• The deadline for posting your documentary on your blog is by March 25th 2011. You should create a poll to ask people what they think of your final portfolio. Your video should also be on the media drive so we can create a DVD of your work using iDVD.
• The deadline for you to complete your double page spread and newspaper advertisement is April 8th 2011. This work MUST be in PDF format. NO LARGER THAN A3.
All other work should be posted already.
It will affect your ability to meet these deadlines.
You MUST include an element of audience feedback in your work!

Links to follow for your research EMI and distribution

Some links to follow re EMI and distribution

http://www.carolinedist.com/

http://www.emimusic.com/news/2010/g-unit-records-and-emi-label-services-ink-distribution-and-marketing-deal/


http://www.emicmg.com/ Christian Music

http://business.timesonline.co.uk/tol/business/industry_sectors/media/article7082255.ece Some more background to EMI's financial difficulties

AS Music case study

Very good slideshare found by Victoria. Does anyone know how to save it as a ppt?

http://www.slideshare.net/spingwoodmedia/audience-and-institutions-record-industry

A2 Group

Programme to watch on ITV 7:30 Thursday 13th Jan. 'Can you keep a secret'. Watch on catchup. About privacy, celebrities and newspapers. What rights do papers have to publish? What rights to people have to privacy? Super injunctions.

AS Group

Keep an eye on the Brit nominations/awards - check which labels they are signed up to.

A2 Group

The News Corp story is still running. Do some research to keep up to date with it.Hint - Jeremy Hunt, Ofcom.

Mrs H