Sample Marking Criteria for Unit G324: Advanced Portfolio in Media

Research & Planning: Level 4 16–20 marks

There is excellent research into similar products and a potential target audience.

There is excellent organisation of actors, locations, costumes or props.

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

Time management is excellent.

There is an excellent level of care in the presentation of the research and planning.

There is excellent skill in the use of digital technology or ICT in the presentation.

There are excellent communication skills.

Construction: (Video) Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
holding a shot steady, where appropriate;

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

editing so that meaning is apparent to the viewer;

using varied shot transitions, captions and other effects selectively and appropriately;

using sound with images and editing appropriately for the task.

*****AS STUDENTS****

IT WOULD BE REALLY HELPFUL IF YOU CAN COMMENT ON SOME OF WORK THAT THE A2 GROUP ARE DOING!

A2 Advanced Portfolio Deadlines

Here is a list of tasks that should currently or working towards being on your blog:

1) Analysis of 2 documentaries, 3 double page spreads and 3 newspaper advertisements (more the better, be specific in your analysis. How will this research help in the planning and construction of your work?)

2) Brand image for portfolio package + comments on your work

3) Current documentary semiotic analysis (1000 words)

4) Analysis of target market audience. (again be specific, what are the hobbies and interests of your consumers)

5) Mock ups of double page spread, advertisement, film script + comments on your work

6) Analysis of the language used in the double page spread (informal, formal – what will you write about your documentary, how will it convince your consumer to watch your documentary?)

7.) Representation - How are the people in your documentary, newspaper advertisement and dps being represented? Think about age, gender, sexuality, disability, ethnicity and regional identity.

8) Questionnaire with results. You should also be able to upload your bar charts and graphs. Approach your target audience. Get both quantative and qualitative research.

**DEADLINE: ALL 8 MUST BE POSTED BEFORE HALF TERM (FEBRUARY 18TH 2011) FOR ASSESSMENT! YOUR PLANNING AND RESEARCH SECTION MUST BE COMPLETED.**

When you have posted all these you can start uploading your practical work.
Remember you can comment on blogs to get opinions about your work e.g. which title they prefer. This is your opportunity to be creative! For each piece of practical work you should have at least 2 draft copies that you have commented on to show development of skills and ideas. This will be useful when you come to theoretical evaluation.

Get your ‘target audience’ to comment on:
• Any drafts of your own magazine covers, contents pages, double page spread.
• Any other planning you have one e.g. deciding on title/use of fonts for magazine etc
• Music used in your documentary
• Cutaways, editing, lighting
• Your final documentary, double page spread and advertisement with comments.
• A comment box asking people’s views on your work with comments once it has finished. Facebook/Youtube will be useful for this.
• Your evaluation

*All your posts should be titled and give a brief description/comment on the work presented.
• The deadline for posting your documentary on your blog is by March 25th 2011. You should create a poll to ask people what they think of your final portfolio. Your video should also be on the media drive so we can create a DVD of your work using iDVD.
• The deadline for you to complete your double page spread and newspaper advertisement is April 8th 2011. This work MUST be in PDF format. NO LARGER THAN A3.
All other work should be posted already.
It will affect your ability to meet these deadlines.
You MUST include an element of audience feedback in your work!

Links to follow for your research EMI and distribution

Some links to follow re EMI and distribution

http://www.carolinedist.com/

http://www.emimusic.com/news/2010/g-unit-records-and-emi-label-services-ink-distribution-and-marketing-deal/


http://www.emicmg.com/ Christian Music

http://business.timesonline.co.uk/tol/business/industry_sectors/media/article7082255.ece Some more background to EMI's financial difficulties

AS Music case study

Very good slideshare found by Victoria. Does anyone know how to save it as a ppt?

http://www.slideshare.net/spingwoodmedia/audience-and-institutions-record-industry

A2 Group

Programme to watch on ITV 7:30 Thursday 13th Jan. 'Can you keep a secret'. Watch on catchup. About privacy, celebrities and newspapers. What rights do papers have to publish? What rights to people have to privacy? Super injunctions.

AS Group

Keep an eye on the Brit nominations/awards - check which labels they are signed up to.

A2 Group

The News Corp story is still running. Do some research to keep up to date with it.Hint - Jeremy Hunt, Ofcom.

Mrs H

AS Music case study

I hope you picked up on this story!

Monday December 20, 2010
By Paul Gorman
A surprise new buyer has emerged as a leading candidate to acquire EMI’s catalogue with BMG revealing it now wants to become a player in recorded music.

As buyers circle – amid reports that current owner Terra Firma is preparing to relinquish control of the beleaguered major to Citigroup Bank – BMG CEO Hartwig Masuch has confirmed his company’s interest in EMI’s back catalogue, rather than its publishing division.

In an exclusive interview with Music Week, Masuch states: “Integrating EMI’s publishing would be tough, but if you look at the recorded side, it is a different story. We are increasingly moving into representing master catalogues and EMI is the iconic catalogue. We are more confident these days; it is no secret we are more interested in rights to masters than publishing.”

BMG may also want to make a move on EMI sooner rather than later because it is understood that David Bowie’s catalogue is up for renewal at the major next year with informed sources suggesting the singer/songwriter might want to follow acts such as Queen, The Rolling Stones and Paul McCartney out of the door.

The source adds much of Bowie’s catalogue is “crying out” for the repackaging treatment and very little has been done with the works of other long-term EMI stars such as Kate Bush. “I’m not sure a lot of artists have confidence in EMI handling their catalogue,” says the source.

Masuch, who oversaw the recent £107m acquisition of Chrysalis Group and has made no bones about his ambitions to build an empire in the UK, unveiled his plans amid reports that Terra Firma’s controversial chairman Guy Hands is relenting to pressure from investors to hand control of EMI to Citigroup in return for the bank wiping clean its £2.5bn debt slate.

If this happened, analysts believe the most likely scenario is Citigroup breaking up EMI and selling it in the new year. Until Masuch declared BMG’s hand, it was expected that EMI’s most likely buyer would be a partnership of private-equity firm Kohlberg Kravis Roberts (which also owns BMG Rights Management in partnership with Bertelsmann) and long-time EMI suitor Warner – with the spoils split; publishing going to KKR and the recording interests merged with Warner.

Alongside its blue-chip catalogue, EMI’s strong performance in 2010 has made it an increasingly attractive proposition for bidders. So far this quarter it has increased year-on-year artist albums market share in the UK from 12.0% to 14.2% on the back of such solid albums as Katy Perry’s Teenage Dream and Robbie Williams’ greatest hits, which have both sold 400,000-plus copies in the UK. Add to those Tinie Tempah’s Disc-Overy, which is one of the biggest-selling debut albums of 2010 with 300,000-plus sales and Eliza Doolitle’s eponymous debut (250,000).

With such US successes as Katy Perry and Lady Antebellum, EMI’s year has been topped off with the 2m iTunes/Beatles downloads sold in the first week which have reinvigorated sales of such catalogue as the remastered Red and Blue.

DVD story in Media Guardian

Please read

http://www.guardian.co.uk/media/2010/nov/29/dvd-industry-sales-slump-blu-ray?INTCMP=SRCH



Also - feature on Chris Anderson's Long tail theory on AS and A2 blog
AS Media HW
Due Jan 7th 2011

‘Are changes in production practices led more by audience demand or technological innovation?' Discuss in relation to a major record label (EMI) and a smaller/independent label.



Choose 3 artists from very different genres who are signed up to EMI.
Find out what music they perform, their audience, how they are marketed and how their product is typically consumed – plus any other pertinent information.

After Christmas you will complete your presentations on marketing, distribution and exchange/consumption for ACE, Clarence and the Clams and Unwilling Loners

Keep a keen ear and eye out for any major music industry stories – especially if they involve EMI. Please email me charper5nr4@nsix.org.uk with useful links and I will post them on the central blog for everyone to share.


Merry Christmas!



Mrs H